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In November, Highmark Residential took a bold and thoughtful step forward by rebranding 14 of our communities across the country. This move wasn’t just about updating names or introducing new logos — it was about redefining how we present ourselves to our residents and future neighbors.
At the core of this rebrand is a commitment to modernization, authenticity, and most importantly, creating a true sense of Home.
Each of these reimagined communities — from The Foundry in Pflugerville, TX to The Edge at Millenia in Orlando, FL — reflects a unique personality and feel. But no matter the zip code, every location shares the same heartbeat: consistent Highmark values, intentional design, and a resident-first approach.
"At the heart of this rebrand is a simple belief: people should feel at home the moment they arrive. Every detail was crafted with that feeling in mind."
Community branding goes far beyond a logo or a fresh color palette. It’s the energy you feel when you walk through the door, the welcome you get from the front office, the ease of everyday living, and the pride you feel calling it your place.
In a competitive housing market, standing out matters — but so does staying true to who we are. These 14 communities already had loyal residents. The rebrand gives clearer, more purposeful expression to what these spaces have always offered: dependable service, bold character, and a home that feels made for you.
From the inviting charm of Vintage at Stones River in Tennessee to the fresh, modern identity of Park Place in North Carolina, each brand direction was carefully curated — casual luxury, quiet strength, modern classic, or something in between — to reflect not only the style of the community, but the lifestyle of the people who live there.
This rebrand is just one step in our ongoing journey of prioritizing the resident experience. From move-in day to renewal, we’re building places where life can unfold comfortably, confidently, and with joy.
Because at Highmark, we don’t just manage apartments. We’re in the business of making people feel at home.